Arthur Guinness Projects // Campaign
Category
Campaign
Date
July 3, 2013
Client
Guinness
Guinness as a brand were finding it difficult to really connect with a new Irish generation so Huskies helped them create a platform where Guinness can celebrate the next chapter of Irish talent and creativity. The Arthur Guinness Projects is a cultural initiative designed to fund and mentor people whose ideas, passion and spirit are enhancing and shaping culture and identity in today’s Ireland.
My involvement was developing the core idea and user journeys with the other Guinness agencies. Followed be creatively managing the project team delivering the OOH, online videos, banners and website.
An online video introducing the initiative and the four Arthur Guinness Project ambassadors.
